Class FitSugar is the #1 real-time workout show online, offering a unique mix of fun, inspirational, and on-trend workouts you can do anytime, anywhere. With over 6 million YouTube subscribers, and over 275 million views in 2020 alone, Class Fitsugar relaunched in 2021 with a bold, new look.<a target="_blank" href="https://www.facebook.com/ClassFitSugar/">Class Fitsugar on Facebook</a> <a target="_blank" href="https://www.youtube.com/c/POPSUGARFitness">Class Fitsugar on YouTube</a>

Class Fitsugar

This series explores the essence of sport and how a single line or curve can convey its universal language. Sport reminds us that the most important thing is not to win but to take part. Just as the most important thing in life is not the triumph, but the struggle.

Courtside

“Devery Jacobs: Headstrong and Heart First” by Iyana RobertsonThe 28-year-old star of FX on Hulu's Reservation Dogs is ready to light the path forward for young Native storytellers in Hollywood.<a target="_blank" href="https://www.popsugar.com/celebrity/devery-jacobs-talks-reservation-dogs-native-stories-48492047">Read the Feature Story</a>

Devery Jacobs

“The Real Lori Harvey” by Kelsey Castañon<a target="_blank" href="https://www.popsugar.com/entertainment/lori-harvey-interview-cover-story-48684889">Read the Feature Story</a>

Lori Harvey

“Marsai Martin: Forging a Fearless Future” by Brea Cubit<a target="_blank" href="https://www.popsugar.com/celebrity/marsai-martin-talks-gen-z-black-ish-breaking-records-48096975">Read the Feature Story</a>

Marsai Martin

“Yellowjackets’ Samantha Hanratty is No Misty Quigley” by Yesha Callahan<a target="_blank" href="https://www.popsugar.com/entertainment/samantha-hanratty-interview-cover-story-48798160">Read the Feature Story</a>

Samantha Hanratty

“All Eyes on Suni Lee” by Yerin KimThe 18-year old on life beyond olympic gold.<a target="_blank" href="https://www.popsugar.com/fitness/suni-lee-olympics-interview-48564671">Read the Feature Story</a>

Suni Lee

POPSUGAR featuring Michelle Obama and the Girls Opportunity Alliance brought viewers along for inspiring conversations, educational and fun Q&As, and a special musical performance: all in support of girls’ education and empowerment.<h2 class="medium">HOSTED BY</h2>Sofia Wylie<h2 class="medium">WITH SPECIAL GUESTS</h2>Lilly Singh, Kelly Clarkson, Marsai Martin, Maitreyi Ramakrishnan<h2 class="medium">AND SPECIAL APPEARANCES BY</h2>Alicia Keys, Amy Poehler, Andra Day, Angélique Kidjo, Becky G, Chiwetel Ejiofor, Demi Lovato, Dove Cameron, Ego Nwodim, Julia Roberts, Kristen Bell, Lana Condor, Madison Reyes, Meryl Streep, Millie Bobby Brown, Milo Ventimiglia, Naomi Osaka, Natalie Portman, Orlando Bloom, Shaun Robinson, Shonda Rhimes, and Storm Reid<a target="_blank" href="https://popsugargirltalk.splashthat.com/">Watch the Event</a>

Girl Talk

Glow is an Etsy-style online marketplace where you can shop for workout videos, healthy-living guides, meal plans, merchandise, and more from your favorite trainers and experts.

Glow

Hibou Bijou is a boutique jewelry studio specializing in looks for the modern woman. The brand design for Hibou Bijou reflects the clean and modern sensibilities of their clients: women who are sophisticated and smart, adventurous and strong.The logo is built around a lovely sans serif typeface, Mostra Nuova, whose design was inspired by Italian art deco posters of the 1930s. This gives the logo a tailored and modern feel. It also subtly nods to the meaning of Hibou Bijou: Jeweled Owl. The secondary logos reinforce the art deco feel of the brand.

Hibou Bijou

Must Have is a quarterly subscription box of curated, seasonal items. From covetable cult classics to rising indie stars in fashion, beauty, home, fitness, food, and more. Each box is a happy surprise.

Fall Must Have Box

Summer Must Have Box

Play/Ground is an immersive and interactive festival aspiring to help women power their "happily ever afters" &mdash; whatever they may be. The extravaganza features distinct villages offering attendees full access to keynote discussions with A-list celebrities and pop-culture luminaries, live fitness and wellness activities, art installations, a shopping bazaar, a beauty carnival, and so much more.<h2 class="medium">Press</h2><a target="_blank" href="https://www.teenvogue.com/story/camila-mendes-to-lil-nas-x-here-are-this-weekends-best-looks-from-our-favorites-stars">Teen Vogue</a> <a target="_blank" href="https://okmagazine.com/photos/milo-ventimiglia-amanda-seyfried-snuggle-puppies-art-of-racing-in-the-rain-photos/">OK Magazine</a> <a target="_blank" href="https://www.hollywoodreporter.com/news/mandy-moore-camila-mendes-talk-overcoming-rejection-body-image-struggles-1220592">Hollywood Magazine</a>

Play/Ground

Play/Ground 2020 is an immersive and interactive festival, and this year it’s &#8220;Game On!&#8221; The extravaganza features distinct villages offering attendees full access to keynote discussions with A-list celebrities and pop-culture luminaries, live fitness and wellness activities, art installations, a shopping bazaar, a beauty carnival, and so much more.

To create their first-ever apparel line for tweens, Old Navy collaborated with POPSUGAR and the next generation of leaders. Designed with a spirit of optimism, the collection featured comfortable essentials and inclusive styles for the back‑to‑school and holiday seasons.

POPSUGAR x Old Navy Collection

In 2024 Popsugar relaunched as PS, a brand focused on cultivating the well-being of its audience through real-life stories, first-person perspectives, and expert-backed information. The relaunch features a new name, new logo and a narrower focus on the categories PS’s audience is most passionate about: Health, Fitness, Beauty, and&nbsp;Balance.<a target="_blank" href="https://www.popsugar.com/">Visit the PS website</a> <a target="_blank" href="https://www.instagram.com/ps.feelgood/">Instagram</a>

POPSUGAR Relaunch

Created to power happy and healthy for all, this collection includes all the gear you need to get started, keep going, and level up during your fitness journey. Created in partnership with Fit For Life and available exclusively at Target.<a target="_blank" href="https://www.popsugar.com/fitness/shop-popsugar-fitness-gear-48633934">Shop the Collection</a>

POPSUGAR x Target Fitness Collection

Through a 360-degree approach to wellness, this collection aims to bridge fitness, health, mind, and body, inviting women to see themselves in the pursuit of living well. Produced in partnership with Centric Brands, POPSUGAR’s bath and body collection will be available online and in-store at over 2000 locations, featuring a 7-item bath and body line including shower steamers, bath flakes, and body oil.<a target="_blank" href="https://www.popsugar.com/fitness/shop-popsugars-latest-collections-at-walmart">Shop the Collection</a>

POPSUGAR x Walmart Bath & Body Collection

Through a 360-degree approach to wellness, this collection aims to bridge fitness, health, mind, and body, inviting women to see themselves in the pursuit of living well. Produced in partnership with Fit For Life, POPSUGAR’s fitness collection will be available online and in-store at over 3100 locations, featuring a 16-item equipment line including bar weights, as well as resistance bands and wrist weight sets.<a target="_blank" href="https://www.popsugar.com/fitness/shop-popsugars-latest-collections-at-walmart">Shop the Collection</a>

POPSUGAR x Walmart Fitness Collection

To commemorate 50 years since Stonewall and celebrate Pride Month 2019, POPSUGAR created an editorial destination to elevate LGBTQ+ voices. These editorial features foster honest conversations about sexuality and gender, and honor individuality while recognizing the beauty in community.<a href="https://www.popsugar.com/love/Pride-Month-2019-46174401">Visit the Destination</a>

Proud Of Us

In partnership with Scholastic, You’ve Got This is POPSUGAR’s first creative guidebook. Filled with writing prompts, feel-good quotes, and de-stressing methods, it’s designed to help readers find balance, build confidence, and power their happiness.

Class Fitsugar

Branding

Courtside

Illustration

Devery Jacobs

Cover Story

Lori Harvey

Cover Story

Marsai Martin

Cover Story

Samantha Hanratty

Cover Story

Suni Lee

Cover Story

Girl Talk

Event

Glow

Branding

Hibou Bijou

Branding

Fall Must Have Box

Print & Packaging

Summer Must Have Box

Print & Packaging

Play/Ground

Event

Play/Ground

Branding

POPSUGAR x Old Navy Collection

Branding

POPSUGAR Relaunch

Branding

POPSUGAR x Target Fitness Collection

Branding

POPSUGAR x Walmart Bath & Body Collection

Print & Packaging

POPSUGAR x Walmart Fitness Collection

Print & Packaging

Proud Of Us

Editorial Feature

You've Got This

Art Direction