POPSUGAR Relaunch
Branding
In 2024 Popsugar relaunched as PS, a brand focused on cultivating the well-being of its audience through real-life stories, first-person perspectives, and expert-backed information. The relaunch features a new name, new logo and a narrower focus on the categories PS’s audience is most passionate about: Health, Fitness, Beauty, and Balance.
Credits
- My Role:
- Brand design development; Social media, marketing, and editorial design